MAXIMIZING TRADE SHOW PARTICIPATION
CONFERTECH SYSTEMS INC.
Confertech Systems Inc., a leading manufacturer of audio teleconferencing equipment, wanted to make significant impact at its most important trade show while reinforcing with attendees, media, customers and prospects that the company truly is the global leader in audio teleconferencing technology.
In support of this effort, we guided a messaging/interview training session and instructed Confertech executives in message use and “rules” of successful interviews. Key messages from the session were used to develop a comprehensive media kit that was instrumental in helping us secure five interviews in conjunction with the annual Telecon trade show and alert key media to planned announcements.
We also obtained ongoing coverage in the Show Daily newspaper, set a speaking engagement for Confertech’s corporate vice-president and assisted in entering the company’s premier product in the Telecon Awards competition. Participation in the Telecon Media Luncheon, for which we placed media kits at the check-in table and provided Confertech’s representative talking points for his 90-second “commercial,” further enhanced the company’s presence. Additional contact resulted in four articles and information made available at the show was used to develop an additional article.